Helping primary care to support people with dementia

‘Albion Memories’ at West Bromwich Albion Football Club

November 25 2019
West Bromwich Albion Football Club, Birmingham Road, West Bromwich, UK

West Bromwich Albion invites older fans battling dementia to its stadium each week for talks that serve to stir fading memories and help them escape the loneliness that often accompanies the disease. ‘Albion Memories’ uses football, and particularly the club’s heritage and history, to help fans diagnosed with the illness to reminisce on times gone by. All in the hope of triggering memories from their years of supporting the Baggies.

The programme, which is led by Supporters’ Club Chairman John Homer and supported by The Albion Foundation in partnership with Edward Street Hospital, meet with fans who have dementia and their carers each Wednesday.

“Football is such an emotive medium. It can help people recall a specific moment in time,” said Homer.
“We want to help people with Dementia and Alzheimer’s remember all the good times they spent here watching the Albion.”

The group takes place every Wednesday afternoon during term time at 2pm for a 2:30 start in the media suite which has a pitch side view. There is no charge for attendance and teas and coffee will be provided. The group has regular guests and visits from ex players and authors. They also enjoy a behind-the-scenes tour of the stadium.

‘Albion Memories’ receives New York Times acclaim! To read the full New York Times article, click here.

For any more information please contact Paul Glover.

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